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In the widely recommended book Communication: Principles for a Lifetime (4th Edition), world renowned authors Steven A. Beebe, Susan J. Beebe, and Diana K. Ivy present communication as a ‘skill' and an ‘act' of sharing information effectively. Part of the critically acclaimed MyCommunicationLab Series, this edition is a helpful resource for university...
In the widely recommended book Communication: Principles for a Lifetime (4th Edition), world renowned authors Steven A. Beebe, Susan J. Beebe, and Diana K. Ivy present communication as a ‘skill' and an ‘act' of sharing information effectively. Part of the critically acclaimed MyCommunicationLab Series, this edition is a helpful resource for university students who want to analyze and understand the link between the theories and methods of communication and their practical applications. In the first part of the textbook, students are introduced by to the speaking process, how to develop a presentation, and how to consider their audience before moving on to what speaker anxiety is and how to manage it. The conversational text emphasizes the importance of being prepared and breathing techniques for better delivery. Helpful sections and tips on identifying the audience and brainstorming are also integrated in Communication: Principles for a Lifetime (4th Edition) - ISBN 9780205609307 to help students come up with presentations (1) based on their interests and experiences and (2) according to the preference of the audience. To encourage learners to get over their fears and become highly effective and persuasive speakers, Steven A. Beebe and co-authors Susan J. Beebe and Diana K. Ivy included chapters on using attention-catching supporting material, strategies for making an informative presentation clear, and how to use the psychology of persuasion to motivate the audience. Practice tests make this handy reference a comprehensive guide for university-level students looking to become not only outstanding communicators, but intelligent thinkers as well.
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