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BUSN 4 (with Business CourseMate with eBook Printed Access Card)
by:Marcella Kelly, Jim McGowen
BUSN 4 makes business concepts accessible to beginners, providing them focused topics, interesting presentations, and visuals. Written by seasoned business instructors Marcella Kelly and Jim McGowen, this book uses up-to-date examples. The authors' exceptional skill in relating key aspects and topics to day to day life, business success, and career...
BUSN 4 makes business concepts accessible to beginners, providing them focused topics, interesting presentations, and visuals. Written by seasoned business instructors Marcella Kelly and Jim McGowen, this book uses up-to-date examples. The authors' exceptional skill in relating key aspects and topics to day to day life, business success, and career decisions make sit a persuasive read. It is written for students majoring in business, but is also useful for those taking economics and entrepreneurship. Now on its 4th edition, BUSN 4 (with Business CourseMate with eBook Printed Access Card) ISBN 9781111221461 offers a more reader and learner-oriented model that is a lot less monotonous, making learning more stimulating. A wide range of resources is tied in with the text, including the interactive learning and teaching tool, CourseMate. BUSN 4 is divided into a total of 17 concise chapters distributed to 5 sections. Part 1 discusses business environment, its ethics and economics, while part 2 talks about creating business, including entrepreneurship and managing small businesses. Part 3 is all about how to finance a business, from accounting to the basics of finance and securities markets. Part 4 discusses marketing and how to build profitable customer relationships, along with product promotion, pricing, and distribution. The final section talks about business management, motivation, human resource, and operations. Author Marcella Kelley is known for her expertise in the fields of management and marketing, as well as her first hand business experiences and solid teaching credentials. Co-author Jim McGowen has taught introduction to business for many years, and has a strong background in finance and accounting. He got doctorate degree in economics from Auburn University.
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