Consumer Behavior

Students of Consumer Behavior studies need not worry about paying for over-priced textbooks anymore – renting textbooks is an option! Consumer Behavior textbooks – for example Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by [Dan Ariely], and Consumerism, 4th Ed. by [David A. Aaker, George S. Day] – are often some of the most frequently updated books by Publishing companies. The field of Consumer Behavior is constantly changing, and new editions can come yearly and at a huge cost to students who continually buy new books. So why buy when you can rent cheap textbooks? There are plenty of Consumer Behavior books to rent – BookRenter has of them all!

Used book sales can be a cheap option as well, but often can be more expensive than textbook rentals. However, there are very few return policies with used books, and especially when taking Consumer Behavior classes, buying a used book can be dangerous and costly.