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Ronald J. Ebert and Ricky W. Griffin join forces to provide students with an introductory resource in their textbook entitled Business Essentials (8th Edition), ISBN 9780137053490. This concise book presents readers with topics surrounding the business arena including the ins and outs of the U.S. business system, the organization of companies, human...
Ronald J. Ebert and Ricky W. Griffin join forces to provide students with an introductory resource in their textbook entitled Business Essentials (8th Edition), ISBN 9780137053490. This concise book presents readers with topics surrounding the business arena including the ins and outs of the U.S. business system, the organization of companies, human resource management, the principles of marketing, information systems, accounting, banking, and investment. It places specific emphasis on relatable skills, thorough comprehension of the foundational principles of business, as well as the most significant developments in the field. The most current happenings surrounding the business world are discussed in this text including the wide-ranging challenges, excitement, and disappointments of the arena. Ronald J. Ebert and Ricky W. Griffin strategically organizes the coverage of Business Essentials (8th Edition) across six succinct sections and 15 chapters. Part I begins this text with an introduction to 'Understanding the Contemporary Business Environment' with chapters devoted discussions surrounding the U.S. Business Systems, the global context of business, conducting business ethically and responsibly, and understanding entrepreneurship and small business. Part II presents coverage of 'Understanding the Business of Managing.' These chapters delve into topics such as managing and organizing the business enterprise as well as managing operations and improving quality. 'Understanding People in Organizations' is the topic of choice in part III with chapters investigating motivating, satisfying, and leading employees and managing human resources and labor relations. Part IV examines subjects surrounding 'Understanding Principles of Marketing' with discussion of marketing processes and consumer behavior, pricing, promoting, and distributing products. Part V presents 'Managing Information' with a focus on managing information systems and electronic commerce as well as understanding principles of accounting. The final section of this book is that of part VI devoted to 'Understanding Financial Issues.' These concluding chapters discuss money, banking, securities, and investments.
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