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Business Communication Today (10th Edition) - ISBN 9780138155391 by Courtland L. Bovee and John V. Thill aims to make marketing students better prepared for the working environment. This comprehensive textbook offers real-world training and provides up-to-date information, even dedicating a portion to using social media in a professional way. It can be...
Business Communication Today (10th Edition) - ISBN 9780138155391 by Courtland L. Bovee and John V. Thill aims to make marketing students better prepared for the working environment. This comprehensive textbook offers real-world training and provides up-to-date information, even dedicating a portion to using social media in a professional way. It can be used together with the online supplement, which offers study and assessment tools. Business Communication Today (10th Edition) discusses crafting brief messages, understanding the foundations of business communication, supporting messages with quality information, and applying the 3-step writing process. It also covers planning, writing, and completing reports and proposals, writing employment messages and interviewing for jobs, and designing and delivering oral and online presentations. Courtland L. Bovee and John V. Thill focus on achieving success through effective business communication, mastering interpersonal communication, communicating in a world of diversity, planning, writing, and completing business messages, crafting messages for electronic media, and writing, routine and positive, negative, and persuasive messages. They also explain finding, evaluating, and processing information, designing visual communication, planning, writing, and completing reports and proposals, developing oral and online presentations, and enhancing presentations with slides and other visuals. The last portion of the book is a guide to writing résumés and applying and interviewing for employment. This edition of the book has been updated with real-life case studies involving companies like Apple, Nike, McDonalds, and Starbucks. There are also new activities, exercises, and online study tools available. Instructors are given exclusive assessment tools so they can better measure their students' learning progress.
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