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Kitty Locker's Business Communication: Building Critical Skills, ISBN 9780073403151 is steeped in the rudimentary foundations of solid business communication. This text incorporates a hands-on approach that guides students to build stronger writing, speaking and listening skills that will rocket them to workplace success. A ground-breaking module...
Kitty Locker's Business Communication: Building Critical Skills, ISBN 9780073403151 is steeped in the rudimentary foundations of solid business communication. This text incorporates a hands-on approach that guides students to build stronger writing, speaking and listening skills that will rocket them to workplace success. A ground-breaking module configuration is utilized in this text to provide instructors more flexibility as well as a better opportunity to focus on specific concepts and incorporate varying instructional pedagogy. Kitty O. Locker has served as an Associate Professor of English at The Ohio State University teaching courses in workplace discourse and research methods. She is renowned in her discipline for the extensive research that she's conducted including current work on collaborative writing in the classroom and workplace settings. Locker has also served in several professional capacities including her time as Interim Editor of the Bulletin of the Association of Business Communication, President of the Association for Business Communication, and as an editor for ABC's Journal of Business Communication. Locker has strategically organized the concepts of business communication across 7 units, each looking at specific tactics that students can utilize to better hone their skills. Unit 1 entitled 'Building Blocks for Effective Messages' takes a look at business communication and management, gives tips on adapting your message to your audience, communicating across cultures, as well as planning, writing, and revising followed by designing documents, slides, and screens. Unit 2 focuses on the concept of 'Creating Goodwill' through one's personal attitude and the emphasis on the positive in the workplace. 'Letters, Memos, and E-mail Messages' are addressed in unit 3 with specific emphasis on the formats of each as well as the discussion of different types of messages including informative, positive, negative, and persuasive. Unit 4 hones in on skills needed to 'Polish Your Writing' including editing for grammar and punctuation, word choice, and revising sentences and paragraphs. 'Interpersonal Communication' is tackled in unit 5 with discussion of skills such as listening, working and writing in teams, planning, conducting, and recording meetings, as well as making oral presentations. Unit 6, 'Research, Reports, and Visuals' provides users with hints on creating proposals and progress reports, finding, analyzing, and documenting information, composing short and long reports, and the use of visuals. The final unit of this book, unit 7 deals specifically with 'Job Hunting.' Important topics incorporated in this chapter are researching jobs, resumes, job application letters, job interviews, and finally, follow-up letters and calls as well as job offers.
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