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Business and Administrative Communication (ISBN 9780073377803) by Kitty Locker and Donna Kienzler is favored by instructors for its readability and strong design. It offers a wealth of real business applications as well as examples based on current events. This textbook goes beyond teaching oral and written business communication by encouraging...
Business and Administrative Communication (ISBN 9780073377803) by Kitty Locker and Donna Kienzler is favored by instructors for its readability and strong design. It offers a wealth of real business applications as well as examples based on current events. This textbook goes beyond teaching oral and written business communication by encouraging professional development and critical thinking. Both business majors and non-majors will benefit from this comprehensive reference. Locker and Kienzler discuss the building blocks of effective messages, the communication proves, job hunting, basic business messages, and proposals and reports. Topics such as succeeding in business communication and management, adapting the message to audience, building goodwill, navigating through the business environment, and working and writing in teams are tackled. Students will find helpful subjects like understand planning, composing, and revising, designing documents, creating visuals and data displays, making oral presentations, building resumes, and applying for a job. Business and Administrative Communication covers interviewing for a job and writing follow-up messages, sharing informative and positive messages, delivering negative messages, crafting persuasive messages, planning and researching for reports and proposals, and writing proposals. The appendix section contains a guide to writing and formatting letters, memos, and e-mail messages. To keep up with the changing technology, a portion of the book has been dedicated to electronic media. This helpful reference is written in a friendly manner so as not to overwhelm beginners. There are plenty of exercises to hone writing and critical thinking skills, on top of excellent real-life advice straight from the authors themselves. This textbook is ideal for students looking to establish careers in business.
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