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Business: A Changing World is one of the most respected and reliable references for introductory marketing, finance, and business courses. It describes how the trade of services and goods play a role in influencing and running capitalist economies. A consistent best-seller, Business: A Changing World (ISBN# 9780073511757) was written by authors O. C....
Business: A Changing World is one of the most respected and reliable references for introductory marketing, finance, and business courses. It describes how the trade of services and goods play a role in influencing and running capitalist economies. A consistent best-seller, Business: A Changing World (ISBN# 9780073511757) was written by authors O. C. Ferrell, Geoffrey Hirt, and Linda Ferrell and is often praised for its versatile and brief approach to the subject. The theories are backed by contemporary examples that are relevant to today's business climate. The book does not stop at business marketing, but also covers broader topics like industrial marketing, emphasizing key concepts like pricing, retail, service, distribution, and product marketing without bypassing the importance of research, ethics, and strategy. O.C. Ferrell and co-authors Geoffrey Hirt and Linda Ferrell begin by describing the changing dynamics of business and economics, business ethics and social responsibility, e-business, and managing information technology. The book even teaches students how to start and grow a business, giving them insider insights on franchising, entrepreneurship, and small business ownership. The authors also cover managing for quality and competitiveness, creating a human resource advantage, and developing business relationships. The helpful appendix section includes guidelines for making a business plan, an overview on the legal and regulatory environment, materials on personal finance planning, and a guide to a personal career plan. This edition has been updated with contemporary examples to replace the outdated ones from the previous edition, making the content more relatable and easier to understand. Instructors receive exclusive materials for curriculum development.
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