We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental up to 14 days – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Writing for the Mass Media (8th Edition)
by:James G. Stovall
James G. Stovall puts his expertise in composition concepts to work in Writing for the Mass Media (8th Edition), ISBN 9780205043446. Boasted as one of the most concise and efficient introductory texts on media writing, this resource provides easy to understand writing style, clear organization, as well as a vast array of application opportunities....
James G. Stovall puts his expertise in composition concepts to work in Writing for the Mass Media (8th Edition), ISBN 9780205043446. Boasted as one of the most concise and efficient introductory texts on media writing, this resource provides easy to understand writing style, clear organization, as well as a vast array of application opportunities. Effective practice activities provide users with current information about media writing as well as chances to hone their skills as professional writers. Presenting a convergent style of media writing as well as the inclusion of authentic writings, this most recently updated edition preserves its traditional and efficient text-workbook delivery in hopes of preparing professionals for their future workplace. Writing for the Mass Media (8th Edition) is succinctly and coherently organized by James G. Stovall into 14 chapters. Each chapter is effectively concluded with 'Further Reading' as well as a list of resourceful websites and exercises for application opportunities. Chapter 1 entitled 'Sit Down and Write' provides readers with various tips including basic techniques as well as professionalism. Chapter 2, 'Basic Tools of Writing' delves into topics such as grammar, sentences, and writing with clarity. 'Style and the Stylebook' is the focus of chapter 3 with information on clarity, brevity, language sensitivity, and journalistic styles. Chapter 4 takes a look at 'Writing in the Media Environment' and includes topics such as accuracy, audience, deadlines, and ethical behavior. 'Reporting with Text' is the topic of choice in chapter 5 and includes tips on the lead paragraph, using quotations, summaries, and lists. Chapter 6 investigates 'Reporting with Images' and includes information about basic concepts of photojournalism, what a good graphic contains, as well as building a chart. Chapter 7 takes a look at 'Writing for Print Journalism' and includes topics such as transitions, editing and rewriting, and writing feature stories. 'Reporting with Audio and Video' is the central theme of chapter 8 with the focus being on recording and editing audio as well as telling the story with video. Chapter 9 examines 'Writing for Broadcast Journalism' with subjects including selection of news, story structure, and putting together a newscast. 'Writing for Web Journalism' is the focus of chapter 10 with time devoted to news websites, social media, and Twitter. Chapter 11 looks into 'Writing Advertising Copy' with information on the field of advertising as well as considerations for the audience and product. Chapter 12 entitled 'Writing for Public Relations' investigates writing news releases, video news releases, and oral presentations. 'The Writer and the Law' are the focus of chapter 13 which examines the First Amendment as well as defamation, and privacy. The text is concluded with chapter 14 which tackles the subject of 'Getting a Job in the Mass Media' with tips on building an audience, networking and landing the first job.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.