We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental at any time – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Web Analytics: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of...
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.This book is your ultimate resource for Web Analytics. Here you will find the most up-to-date information, analysis, background and everything you need to know.In easy to read chapters, with extensive references and links to get you to know all there is to know about Web Analytics right away, covering: Web analytics, Anametrix, AT Internet, Attitudinal analytics, AWStats, Bounce rate, Click analytics, Clickstream, ClickTale, Conversion funnel, CrawlTrack, Emetrics Summit, Google Analytics, Hitbox, HitDynamics, HubSpot, JICWEBS, Kampyle (Software), Kaspid, Avinash Kaushik, Klout, List of web analytics software, LivePerson, Lyris HQ, Microsoft adCenter Analytics, Mint (software), Mobile web analytics, Omniture, Path analysis (computing), Piwik, PostRank, RSS tracking, Sawmill (software), Rand Schulman, Search engine optimization, Session replay, Site Meter, StatCounter, TraceMyIP.org, Unica NetInsight, Unica NetTracker, Unique user, Unique visitor, Urchin (software), Urchin Software Corporation, Usage analysis, Usage data, Visit filter, VisitLab, Web audience measurement, Web banner, Web log analysis software, Web traffic, WebSideStory, Google Website Optimizer, Webtrends, Winloss analytics, Woopra, Ad rotation, Ad text optimization, AdSense, Affiliate marketing, Article marketing, Article video marketing, Attorney-client matching, Blitz Campaign, Content farm, Contextual advertising, Cost per time, Criteo, Data pimping, Digital agency, Digital creative agency, Digital marketing engineer, Direct digital marketing, Display advertising, Dominate Your Market With Twitter, Dreaming in Mono, Email marketing, Get Into Bed With Google, Adam Ginsberg, Golden Triangle (Internet Marketing), GroupSpaces, Guided selling, Image search optimization, Impression (online media), In-text advertising, Interactive advertising, Internet marketing, Internet presence management, JESS3, Keyword optimization, Keyword Services Platform, Landing page, Landing page optimization, Link bidding, Long Tail, Micro content, Microsoft adCenter, Microsoft pubCenter, Multivariate landing page optimization, MyThings, One-time offer, Online lead generation, Online presence management, Paid inclusion, Pay for placement, Pay per click, Pay per play, Personalized retargeting, Post-click marketing, Private label rights, Quality Score, Referral marketing, Resource Interactive, Revenue sharing, Sales letter, Search engine marketing, Search engine optimization copywriting, Search retargeting, Search-Driven Media, Semantic advertising, Semantic targeting, Skyword, Social media optimization, Double loop marketing, Inbound marketing, Permission marketing, Transactional Link, Unboxing, Unicast advertisement, Viewable Impression (CPMV), Web button, Yandex.Direct. This book explains in-depth the real drivers and workings of Web Analytics. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Web Analytics with the objectivity of experienced professionals.
What's Bonus Time?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 5/20*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 1/9 (11pm PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.