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Wait Marketing: Is it the Right Moment?
by:Prof. Diana Derval
Sales professionals always start their phone calls with the question: Is it the Right Moment? They know it is useless to talk to a prospect who is not receptive. So why are brands pushing commercials without even checking if their target customers are ready to welcome them? Wait Marketing consists in interacting at the Right Moment while customers are...
Sales professionals always start their phone calls with the question: Is it the Right Moment? They know it is useless to talk to a prospect who is not receptive. So why are brands pushing commercials without even checking if their target customers are ready to welcome them? Wait Marketing consists in interacting at the Right Moment while customers are waiting in the doctor s waiting room, in traffic jams, while roaming web communities, at the airport boarding area, in the train station, or while standing in a fast-food queue. These marketing opportunities abound. This practical guide proposes effective and affordable solutions, used by successful firms like Danone, Jaguar and Nokia to promote their products or get customers feedback in a respectful and non-disruptive way: - Where and when are your customers available? - Which media is adapted to your message? - Which campaign presents the best return on investment? With the easy to implement Wait Marketing 6Ms framework, this book is a must have tool for entrepreneurs, marketers, and advertisers in search of solutions to both save budget and convert more customers.
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