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Turn Eye Appeal into Buy Appeal: How to easily create powerful graphic designs and persuasive writing for marketing materials, branding, advertising and sales promotions
This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to...
This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more. It has: Over 200 full-color illustrations Nearly 200 hyperlinks that help you find subjects fast Details appreciated by people with tight deadlines Hundreds of techniques to reinforce your strategies Tips for writing persuasive copy that “hooks” customersThe book is organized in 11 sections: Good Marketing Requires Good Design Make Visual Elements Memorable Writing Persuasive Content and Making it Flow The Best Typography for Design and Readability Laying Out Your Pages with Style Design Solutions for Specific Projects Working with Digital Imagery The Role of Color in Your Design Getting Graphics Files Ready to Print Answers to Your Printing Questions ResourcesReviews:“Rarely does a graphic designer come along who has mastered marketing principles as well as proven design concepts. Turn Eye Appeal into Buy Appeal reveals everything you need to know about creating printed materials—from brochures to books. You’ll discover easy, proven techniques to turn marketing pieces into eye-catching, persuasive sales tools . . . without a degree in commercial art! Let this design pro lead you through these colorful, informative and valuable pages. This is a ‘must’ read for anyone who creates printed materials. It will be your constant reference. Karen has hit the nail on the head with Turn Eye Appeal into Buy Appeal.”-- Dan Poynter, ParaPublishing, author of the best-selling book, The Self-Publishing Manual
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