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Thirty Practical Lessons in Advertising and Selling (Classic Reprint)
by:Guy Richard Hubbart
Foreword llyTE. HUBBART, the author of this book, is so well known as an authority in the field of advertising and salesmanship, that he needs little introduction to any person engaged in either of these two professions. As an educator it is probably safe to say that he has taught more young men and women the fundamentals of advertising and selling than...
Foreword llyTE. HUBBART, the author of this book, is so well known as an authority in the field of advertising and salesmanship, that he needs little introduction to any person engaged in either of these two professions. As an educator it is probably safe to say that he has taught more young men and women the fundamentals of advertising and selling than any other teacher in the United States. As chief insti-uctor inC olumbia University School of Business, Mr. Hubbart has personally trained more than 2,400 salesmen and sales managers, and his success has been in a large part due to the fact that his knowledge of his two chosen subjects was learned through practical experience. He is a graduate of the University of Illinois and entered the advertising field on leaving college because of a genuine love for the work. It was for this reason that he rapidly forged to the front and in a very brief time became advertising manager for one of the best known stores in theM iddle West. His reputation as an advei-tising man and sales executive grew rapidly, and for many years he was employed as an expert adviser by some of the most famous stores in the country. As a teacher, Mr. Hubbart originated and developed the I deaand-merchandise method which is now in use in virtually every important business school in the United States. The major portion of the subject matter of this hand-book originally appeared as a series of articles in the Atlantic Coast Merchant. It has been amplified in several important respects and published in book form in response to the demand of several hundred merchants, advertising men and salesmen who wished to use it for their own guidance and for educational purposes. The Publisher.(Typographical errors above are due to OCR software and don't occur in the book.)About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, Hi
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