We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental at any time – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Theorizing Communication: A History
This book offers the first detailed intellectual history of communication study, from its beginnings in late nineteenth-century critiques of corporate capitalism and the burgeoning American wireline communications industry, to contemporary information theory and poststructuralist accounts of communicative activity. Schiller identifies a problematic split...
This book offers the first detailed intellectual history of communication study, from its beginnings in late nineteenth-century critiques of corporate capitalism and the burgeoning American wireline communications industry, to contemporary information theory and poststructuralist accounts of communicative activity. Schiller identifies a problematic split between manual and intellectual labor that outlasts each of the field's major conceptual departures, and from this vital perspective builds a rigorous critical survey of work aiming to understand the nexus of media, ideology, and information in a society. Looking closely at the thought of John Dewey, C. Wright Mills, Raymond Williams, Stuart Hall, Daniel Bell, and others, Schiller carefully maps the transformation of ideas about communication and culture as issues of corporate power, mass persuasion, cultural imperialism, and information expansion succeed one another in prominence. Bringing his analysis of communication theory into the present, Schiller concludes by limning a unitary model of society's cultural/informational production, one that broadens the concept of "labor" to include all forms of human self-activity. Powerful, challenging, and original, Theorizing Communication: A History offers a brilliantly constructed overview of the history of communication study, and will interest scholars working in the field as well as those working in critical theory, cultural studies, and twentieth-century intellectual history.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.