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A highly practical and compact reference for beginning designers, this easy-to-use “how-to” guide offers an abundance of step-by-step design development examples as it clearly explains the basic building blocks of design—how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of...
A highly practical and compact reference for beginning designers, this easy-to-use “how-to” guide offers an abundance of step-by-step design development examples as it clearly explains the basic building blocks of design—how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. Begins with a quick background overview and continues with sections of design preliminaries, design components, design production, and the design profession. Explains concepts simply with many examples and illustrations. Lays a strong foundation for solving all kinds of design problems. Provides extensive, annotated examples of design development at the early stages when designers are most confused and easily discouraged, clearly demonstrating the steps to take to begin an actual design. Explores a full range of design applications in common print and electronic uses, such as advertisements, posters, pictograms, brochures, newsletters, web pages, and display presentations, and examines a full range of production issues, including printing techniques, paper selection and manufacture, and finished art preparation. Comes in a compact 5 1/2" x 8 1/8" size. For graphic designers, or those contemplating a career in design.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.