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Every move you make on LinkedIn can have a long-term effect on your career: Will your LinkedIn profile catch the eye of a Fortune 500 company recruiter because of a strategically placed keyword? Are your recommendations impressive enough to attract desirable clientele? Will you make a valuable connection because you post a compelling article in a...
Every move you make on LinkedIn can have a long-term effect on your career: Will your LinkedIn profile catch the eye of a Fortune 500 company recruiter because of a strategically placed keyword? Are your recommendations impressive enough to attract desirable clientele? Will you make a valuable connection because you post a compelling article in a LinkedIn group that sparks a lively conversation? The answer is "Yes!" to all of the above...IF you know how to manage your profile and use the site to its full potential. LinkedIn has unlimited potential providing you lay the proper groundwork. Having the right tools is only a part of the equation. Knowing how to use these tools is the other part. In The LinkedIn Butterfly Effect, Lavie will analyze each LinkedIn component, and then provide the necessary insights that will enable you maximize every aspect of LinkedIn to your greatest benefit. By the end of this book, you will: Know how to create an optimal profile. Have the keys to effective networking. Know what, how and when to share. Know how to connect and fully appreciate the power of LinkedIn. LinkedIn is the most authoritative networking tool for businesspeople the world has ever seen. Further, you don't simply join it; you must use it! Here's why: One Degree of Separation: By adding 100 contacts on LinkedIn, who on average know another 100 people, you are one connection away from 10,000 people. Within those 10,000 people are some that have the potential to facilitate the growth of your business, or introduce you to a valuable connection that otherwise would remain unattainable. Critical for Personal SEO: More than likely, LinkedIn is one of the first page results in a Google search of your name. If searchers only click on the first few results, it makes it easier to filter the results. This is your opportunity to set a professional tone, so take advantage of it. Access to Networking Groups: Joining groups and linking to well written and informative articles will enhance your online presence, visibility and provide a lot of exposure. Ninety per cent of my web traffic comes from my posting articles in the appropriate LinkedIn industry groups. Professional Way Keep in Touch: Reconnect with old classmates, colleagues and co-workers in a professional setting. It might be weird to "friend" your old boss on Facebook, but it is perfectly acceptable (and encouraged) on LinkedIn. This connection could turn out to be of mutual benefit. Learn from the Pros: Gain insight as to how others found success. You can use the site like an information directory. How did the people you admire get to where they are today? What additional skills did they learn? Use LinkedIn as a roadmap to your own success. You may have grown weary of social media. You signed up on MySpace and Friendster years ago, only to learn it was waste of time. You fail to see the point of Facebook and Google+ boggles the mind. LinkedIn is different. Learn the intricacies of LinkedIn in order to maximize the benefits this resource has to offer. You will be glad you did!
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