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The G Point - How To Turn Your Business Into A Growth Machine
Growth is the primary goal for most companies and nothing causes their managers greater frustration than attempts to drive growth. New products, expanded marketing and reorganization of the sales force, all excellent ideas that usually have little long-term impact on growth. Yet, a few companies have cracked the code. They continually grow faster than...
Growth is the primary goal for most companies and nothing causes their managers greater frustration than attempts to drive growth. New products, expanded marketing and reorganization of the sales force, all excellent ideas that usually have little long-term impact on growth. Yet, a few companies have cracked the code. They continually grow faster than competition and even in deep downturns decline far less. They are Growth Machines. Their managements think differently, view their markets and customers differently and manage their activities differently. What they've experienced is the G Point, an experience when in a flash of insight they've seen a different approach to running their companies. In that flash they see the path to managing their top line. In short, they become Growth Machines. First, the managements of Growth Machines understand three key points. This changes their approach to managing for growth. Companies such as Proctor & Gamble, Apple, Illinois Tool Works have all internalized these three points as explained in the first few chapters of the book. With this new point of view these managements can develop tight, powerful growth strategies. Second, the G Point strategy impacts every marketing tactic, from the development of products and services, distribution, promotion and advertising, pricing and overall customer service. When coordinated through G Point strategy these tactics deliver continued growth, new products and loyal customers. Throughout the book, you'll come to understand the three key parts of the G Point, how to identify your G Point, then build a G Point strategy and carry it though with solid, clear and forceful tactics. If you've got a company to run, and a business to build, you will find this book a valuable resource.
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