We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental at any time – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
The Economics and Management of Intellectual Property
This volume focuses on intellectual property and charts the global transition towards intellectual capitalism with technology-based corporations as prime movers. It offers a comprehensive overview of the history and fundamentals of intellectual property as well as an introduction to the field. The author seeks to shed light on the economics and management...
This volume focuses on intellectual property and charts the global transition towards intellectual capitalism with technology-based corporations as prime movers. It offers a comprehensive overview of the history and fundamentals of intellectual property as well as an introduction to the field. The author seeks to shed light on the economics and management of intellectual property in large corporations in Europe, Japan and the USA. Special emphasis is given to strategies for the acquisition and commercialization of new technologies, patent strategies and strategies for secrecy and trademark, technology intelligence and corporate management of intellectual property. The book includes an in-depth study of leading large corporations in Japan - Canon, Hitachi, Toshiba and Sony. In conclusion, it explores the possible evolution of intellectual property management towards a distributed intellectual capital management in the context of a wider transition to intellectual capitalism, fuelled by new technologies in general and new infocom technologies in particular.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.