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The Challenger Sale ...in 30 Minutes - The Expert Guide to Matthew Dixon and Brent Adamson's Critically Acclaimed Book
by:The 30 Minute Expert Series
The Challenger Sale ...in 30 Minutesis your guide to quickly understanding the important sales lessons outlined in the best-selling book The Challenger Sale: Taking Control of the Customer Conversation. InThe Challenger Sale, best-selling authors Matthew Dixon and Brent Adamson reveal the key to being a successful salesperson, even in the midst of a...
The Challenger Sale ...in 30 Minutesis your guide to quickly understanding the important sales lessons outlined in the best-selling book The Challenger Sale: Taking Control of the Customer Conversation. InThe Challenger Sale, best-selling authors Matthew Dixon and Brent Adamson reveal the key to being a successful salesperson, even in the midst of a global recession.Through massive global research and data collected from over ninety companies, the authors reveal that the best method for closing sales is to use a style called the "Challenger" sale. The Challenger sale is a unique strategy in which a salesperson challenges and confronts the beliefs of a customer and pushes him out of his comfort zone. Through their detailed research, Dixon and Adamson make the compelling argument that you do not have to build a relationship to make a sale--instead you have to challenge your customers to think differently about what they need, and then give them a solution. The Challenger Sale is a necessary guidebook for both salespeople and sales managerswho want to increase their sales across the board. Use this helpful guide to understand The Challenger Sale in a fraction of the time, with tools such as: Concise synopsis, which examines the principles ofThe Challenger Sale In-depth analysis of useful sales concepts, such as "Solution Sales" and "Challenging the Core Sales Staff" Practical applications for adopting the Challenger sale style into your business's sale and marketing strategies Extensive recommended reading list and glossaryto improve your knowledge about the Challenger sale method As with all books in the 30 Minute Expert Series, this book is intended to be purchased alongside the reviewed titleThe Challenger Sale: Taking Control of the Customer Conversation.
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