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The Book of Advertising Tests: A Group of Articles That Actually Say Something About Advertising (Classic Reprint)
Article Page I. You must Do theS um toP rove It ... -- 7II. ;H ow toT est General Advertising -- -- 17 III. How toT est Mail-O rder Advertising -- -- 23 IV. The Record of Results -- 33 V. To Whom areY ou A dvertis. ing? -- -- 39 VI. The Responsive Chord in Advertising -- -- 47 VII. Why Some Advertisers Grow Wealthy while Others Fail 59 VIII. Let there beL...
Article Page I. You must Do theS um toP rove It ... -- 7II. ;H ow toT est General Advertising -- -- 17 III. How toT est Mail-O rder Advertising -- -- 23 IV. The Record of Results -- 33 V. To Whom areY ou A dvertis. ing? -- -- 39 VI. The Responsive Chord in Advertising -- -- 47 VII. Why Some Advertisers Grow Wealthy while Others Fail 59 VIII. Let there beL ight -- 73 IX. Fortunes Wasted in Following Will-o -the-W isps -85 X. How shall We Know Good Copy? -- -- 97 XI. They Who Blindly Follow theB lind -- --105(Typographical errors above are due to OCR software and don't occur in the book.)About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
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