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Succeeding as a Marketing Executive (Inside the Minds)
by:Aspatore Books Staff
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an...
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Marc Lepere, Executive Vice President and Chief Marketing Officer, Euro RSCG Worldwide “Execution is Everything”; Anne L. Nelson, Chief Marketing Officer, Ameritrade Holding Corp. “Key Marketing Best Practices”; Mark Killen, Senior Vice President, Corporate and Product Marketing, American Century Investments, Inc. “Steps to Becoming a Successful Marketing Executive”; Edward P. Carroll, Jr., Vice President, Sales Promotion and Marketing, Carson Pirie Scott & Co. “You Must Love the Business”; Susan Huberman, Chief Marketing and Customer Officer, Iomega Corporation - “A Customer-Centric Marketing Function”; Michael Distefano, Vice President, Global Marketing and Communications, Korn/Ferry International “Being the Leader in Leadership Marketing”; Mitchell Johnson, Senior Vice President, Marketing and Planning, Memorial Health System “Executive Leadership in Marketing”; Andrew Ceccon , Chief Marketing Officer, OnlineBenefits, Inc. - “Marketing is Everywhere”; Jordi Ferre, Vice President, Sales and Marketing , Wise Foods, Inc. - “Standing Out in a Crowd”; Gina Lombardi, Senior Vice President, Marketing and Product Management, QUALCOMM “Lessons Learned from QUALCOMM and the BREW Solution”; Jim Karrh, Chief Marketing Officer, Mountain Valley Spring Company - “Reenergizing a Company and Brand.”
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