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  • Textbook Cover for Strategy Concept and Process: A Pragmatic Approach, The
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    Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition)

    • ISBN: 9780134588940 / 0134588940
    • Author(s):
      Arnoldo C. Hax, Nicolas S. Majluf
    • Edition: 2
    • Binding: Paperback Textbook
    • Publisher: Prentice Hall
    • Category:
      1. All Textbooks
      2. > Business & Investing
      3. > Management & Leadership
      4. > Management
    Textbook Description:
    Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real... More »

    Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

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