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The dynamic writing duo of John Pearce and Richard Robinson pair up to present college and university students for purchase or rental in their textbook Strategic Management, ISBN 9780078137167. This book is a thorough integration of the most current research within the strategic management discipline and the foundational practices and resources created by...
The dynamic writing duo of John Pearce and Richard Robinson pair up to present college and university students for purchase or rental in their textbook Strategic Management, ISBN 9780078137167. This book is a thorough integration of the most current research within the strategic management discipline and the foundational practices and resources created by the leading experts in the field. Hailed by longtime users and supporters, this text boasts a candid presentation of material through a relatable systems-oriented style. A myriad of effective tools and strategies are included in this book including cases covering the gamut of arenas including small and large firms, start-ups and industry leaders, global and domestically focused companies, and service, retail, manufacturing, technology, and diversified activities. John Pearce, a professor at Villanova University, and Richard Robinson, a member of the faculty at the University of South Carolina incorporate a creative organizational style in their text Strategic Management. The contents of this text are organized using chapters with several appendices scattered amongst them as well as two sections with devoted to presenting cases for student perusing. Chapters in the beginning of the book present information on strategic management, a company's mission and social responsibility, the external environment, the global environment, and internal analysis. Other chapters discuss formulating long-term objectives, building sustainable competitive advantages, rationalizing diversification, reward systems and employee empowerment, and finally structure, leadership, and culture. The second half of the book presents section A which includes 'BusinessWeek cases' numbered 1-25 and section B devoted to 'Comprehensive Caes' numbered 26-40
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