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A fifty year-old series, Small Business Management: Launching and Growing Entrepreneurial Ventures is now on its 14th edition and still continues to be a market leader. It offers a comprehensive coverage of the different elements that affect small businesses then and now. It features innovative tools and serves as a complete resource for courses in...
A fifty year-old series, Small Business Management: Launching and Growing Entrepreneurial Ventures is now on its 14th edition and still continues to be a market leader. It offers a comprehensive coverage of the different elements that affect small businesses then and now. It features innovative tools and serves as a complete resource for courses in entrepreneurship and small business management, as well as for a combination of other related courses. The book teaches readers the ins and outs of small business processes and strategies, showing them not only how to start and make a venture flourish, but everything in between, from managing to growing, and harvesting. It guides students through the whole cycle of business, while offering a fully integrated learning system that involves mini and full case studies, online activities, text exercises, and many more. Small Business Management: Launching and Growing Entrepreneurial Ventures (with Online Premium Site Printed Access Card) ISBN 9780324827835 by Longenecker, Petty, Palich, and Moore continues to be a best-seller in the field of entrepreneurship and small business. The authors offer interesting insights on entrepreneurship, the life of an entrepreneur, as well as the ethical responsibilities of an entrepreneur. The book walks readers through establishing a business from scratch or continuing an existing one, buying franchises, and joining the family business. Longenecker, Petty, Palich and Moore also offers a discussion of the various types of business plans, including marketing and organizational plans, financial plans, location plans, and strategic alliances. Customer relations and strategies are discussed, as well as how to manage growth, both in resources and managing operations. The final chapters talk about how to manage the firm's assets, as well as how to evaluate performance.
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