We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental at any time – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Significance of Customer Relationship in Enhancing Customer Equity: An Analytical approach applied to competetive scenerio in Automobile Industry
by:Babeet Gupta, J.S. Grewal, Ruchi Agarwal
Today, Automobile industry comprises a large and growing portion of the world's total business. The United Arab Emirates (UAE) has become one of the favorite markets for automobile companies around the world, primarily as the Middle East has been one of the more resilient regional markets compared with North America and Europe. In UAE, almost all...
Today, Automobile industry comprises a large and growing portion of the world's total business. The United Arab Emirates (UAE) has become one of the favorite markets for automobile companies around the world, primarily as the Middle East has been one of the more resilient regional markets compared with North America and Europe. In UAE, almost all companies in this industry, large or small, are affected by global events and competition. In the current competitive business environment in UAE, the principal issues faced by automobile firms must be addressed for the long term sustainability of these firms. In this backdrop, the customer relationship focus can not only address the issues facing the automobile firms but also show the path to the long term sustainability of the business by making it more profitable through acquisition of profitable customers and retention of customers. This book establishes the significance of customer relationship focus in building customer equity in a competitive scenario and also provides insight into different factors that affect the customer value and thereby help in building the customer equity.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.