We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental up to 14 days – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
* Free shipping excludes HI, AK and PR.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
This 4th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. We have added many new and exciting features, but still kept the writing style conversational. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the worldÆs economic...
This 4th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. We have added many new and exciting features, but still kept the writing style conversational. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the worldÆs economic systems, there has never been a more exciting time to study Retailing. As a result, every chapter of this edition features boxes covering these three topics in addition to the in-depth coverage within the text that you the reader have come to expect. Each chapter also has a fourth box that provides the reader with the Inside Story behind some recent retailing activity. As a result, we believe that students and instructors will like this edition even more than they did the highly-successful first three editions. A major contributor of the new ideas in this edition is our new co-author, Professor David Griffith. Dr. GriffithÆs interests and insights into e-tailing and the global retailing environment helped provide new focus for the text. We also believe that the students will appreciate his youthful insight into the world of retailing. And, if you happen to see a lot of Disney in this text, its attributable to David, a self proclaimed Walt Disney junkie who has visited every Disney theme park throughout the world.
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 5/19/15*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 1/8/15 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.