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The dynamic duo of Dennis L. Wilcox and Glen T. Cameron join forces to provide students with a thoroughly updated resource in their textbook entitled Public Relations: Strategies and Tactics (10th Edition), ISBN 9780205770885. This text offers a variety of new and thoroughly revised features including new chapters including one devoted to 'Meetings and...
The dynamic duo of Dennis L. Wilcox and Glen T. Cameron join forces to provide students with a thoroughly updated resource in their textbook entitled Public Relations: Strategies and Tactics (10th Edition), ISBN 9780205770885. This text offers a variety of new and thoroughly revised features including new chapters including one devoted to 'Meetings and Events' which provides students with relatable advice and checklists for organizing various functions including banquets, conventions, and trade shows. Another new chapter presents coverage on 'The Internet and Social Media' which explains their use in various public relations programs and campaigns. An additional bonus of this text is the inclusion of new PR casebooks which presents current issues such as as the BP Gulf Coast oil spill, Toyota's car recall, Apple's iPad, Tiger Woods, healthcare reform, Obama's election, Google and Chinese censorship, Goldman Sachs and Wall Street, and the World Cup of soccer in South Africa. Dennis L. Wilcox and Glen T. Cameron strategically organize the contents of Public Relations: Strategies and Tactics (10th Edition) across five sections and 23 chapters. Part 1 presents information about the 'Role' of public relations with chapters discussing the evolution of public relations, ethics and professionalism, the individual in public relations, as well as public relations departments and firms. Part 2 presents coverage of the 'Process' with discussion of research, program planning, communication, evaluation, and strategy. Part 3 delves into 'Strategy' with the presentation of public opinion and persuasion, the audience and how to reach it, as well as public relations and the law. 'Application' is the focus of part 4 with chapters discussing corporations, politics and government, international public relations, membership organizations, social, cultural, and health agencies, education, and entertainment, sports, and travel. Part 5 concludes this book with a look at 'Tactics.' Chapters discuss the Internet and other new technologies, as well as written, spoken, and visual tactics.
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