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Written for beginners in the field, Principles of Microeconomics by N. Gregory Mankiw uses a highly effective conversational style conveying the essential ideas and concepts that explain behaviors of individual households and firms in allocating limited resources. It is a brilliant reference for researchers who want to understand how such behaviors affect...
Written for beginners in the field, Principles of Microeconomics by N. Gregory Mankiw uses a highly effective conversational style conveying the essential ideas and concepts that explain behaviors of individual households and firms in allocating limited resources. It is a brilliant reference for researchers who want to understand how such behaviors affect supply and demand and determine prices. Principles of Microeconomics (ISBN 9780538453042) is one of the most appealing and easy to understand materials ever produced on this subject. N. Gregory Mankiw wrote it using the perspective of college level business students, making sure that the jargon is easily digestible. His refreshing writing style made the book a highly-praised resource for economic principles explained in layman's terms, and ultimately won him several awards. Principles of Microeconomics starts with an interesting introduction followed by a simple presentation on 10 basic microeconomic principles, and then a section on how students can cultivate astute and informed perspectives on certain issues and situations. It contains seven chapters and is peppered with questions for further study. It also touches on topics such as applied practice, discussing the applied forces of supply and demand, the efficiency of markets, tax systems, how to survive competitive markets and monopolistic competitions. More importantly, this book teaches students who to think like an economist, thereby giving them a solid foundation for their other business, marketing, sales, and finance courses. It has a very interesting chapter on the theory of consumer choice, explaining how to determine what consumers can afford, what they want, and what they ultimately choose.
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