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Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
by:Jack W. Plunkett
PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2012Key Features:Industry trends analysis, market data and competitive intelligenceMarket forecasts and Industry StatisticsIndustry Associations and Professional Societies ListIn-Depth Profiles of hundreds of leading companiesIndustry GlossaryBuyer may register for access to search and export data at...
PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2012Key Features:Industry trends analysis, market data and competitive intelligenceMarket forecasts and Industry StatisticsIndustry Associations and Professional Societies ListIn-Depth Profiles of hundreds of leading companiesIndustry GlossaryBuyer may register for access to search and export data at Plunkett Research OnlinePages: 544Statistical Tables Provided: 5Companies Profiled: 385Geographic Focus: GlobalA complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.How is the industry evolving? How is the industry being shaped by new technologies? How is demand growing in emerging markets and mature economies?What is the size of the market now and in the future?What are the financial results of the leading companies?What are the names and titles of top executives?Contents, Statistics, Forecasts and Analysis Include:Major Trends Affecting the Advertising & Branding Industry1)Introduction to the Advertising and Branding Industry2)Media Consolidation and Globalization3)Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market4)Groupon and Other Coupon Firms Compete Aggressively for Consumers Attention5)Targeted Online Advertising and Social Network Advertising Boost Revenues6)Google Dominates Online Video Advertising7)Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless8)Television Ads Evolve to Face New Challenges9)DVR Market Evolves/Time-Shifting Hurts Advertisers10)TV Over IP-TV Networks, Cable Companies and Web Sites Converge11)Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar12)Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated13)Newspapers and Magazines Face Difficult Times14)Billboards Go Digital15)GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions16)Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly17)Private Label Brands Grow in Share of Total Store Sales18)LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers19)Hispanic Market Attracts Growing Advertising and Marketing Focus20)Ad Market in China Booms 21)Growth in Big Data Supported by Expansion of Cloud ComputingAdvertising & Branding Industry Statistics1)Advertising & Branding Industry Overview2)Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-20113)Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-20114)Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-20115)Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011
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