News: The Politics of Illusion (4th Edition)

Bennett, W. Lance, News: The Politics of Illusion, 4th Edition *\ This highly-esteemed book follows the evolution of the news, both as a social and economic product, and as a key to understanding the American political process. Offers the best overview of research on media and politics available, in-depth "Case Studies" in every chapter, and unique views from the press. A sweeping revision and several broad new themes that has been woven throughout the book to reflect important changes in recent years: 1. the decline of mass media and the fragmentation of the mass news audience; 2. the rise of strategic communication and new technologies of audience targeting; 3. the rise of news negativity; and 4. the news reform movement. For those interested in Media and Politics, Political Communication.Written by authorities in the subject, News: The Politics of Illusion (4th Edition) by Lance Bennett provides an excellent foundation for your studies. Lance Bennett's style is excellently suited towards the topic, and will teach students the material clearly without overcomplicating the subject. What's more, the text is available in the Paperback format shown above (ISBN 9780801319211), as well as a number of other formats. As of June 2000, this revision raises the bar for News: The Politics of Illusion (4th Edition)'s high standard of excellence, making sure that it stays one of the foremost textbooks on the subject