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National Advertising Vs, Prosperity: A Study of the Economic Consequences, of National Advertising (Classic Reprint)
The larger part of the material in this book consists of a series of sixty-six articles which were published inT heD ailyN ews Record of New York under the general title ofT heN ational A dvertisers, theD istributors, and the Public. The remainder consists of material which it proved inappropriate to publish serially in a daily newspaper. So many friends...
The larger part of the material in this book consists of a series of sixty-six articles which were published inT heD ailyN ews Record of New York under the general title ofT heN ational A dvertisers, theD istributors, and the Public. The remainder consists of material which it proved inappropriate to publish serially in a daily newspaper. So many friends and acquaintances have helped me in this work that it is impractical I was almost going to say impolitic for me to acknowledge my indebtedness by formally naming them. I cannot, however, omit a word of appreciation for the farsighted policy displayed in making the columns ofT heD ailyN ews Record an open forum for the discussion of this tremendously important subject. One thought and I am through. This book is iconoclastic only in the strictest sense of the term. The methods which I criticize, I have here criticized in the hope that they will soon cease to be factors in marketing.(Typographical errors above are due to OCR software and don't occur in the book.)About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
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