We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental at any time – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
MicroMarketing: Get Big Results by Thinking and Acting Small
Praise for microMARKETING “Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass—and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” —SETH GODIN, author of Linchpin “Micromarketing is...
Praise for microMARKETING “Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass—and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” —SETH GODIN, author of Linchpin “Micromarketing is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing & PR “Makes the case for the death of mass marketing in a compelling way.” — AL RIES, coauthor of War in the Boardroom “microMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources.” —ROHIT BHARGAVA, author of Personality Not Included and senior vice president at Ogilvy 360 Digital Influence “Shows how big became passé and proves that in our overhyped society the teeniest push is the way in.” —RICHARD LAERMER, author of 2011 and CEO of RLM PR “Follow Greg’s seven shifts from mass to micro and you’ll be a micromaven, capturing the attention of your audience, before you know it.” —DONNA M. TOCCI, Director, Web/New Media, Ingersoll Rand “Filled with fresh strategies for engaging fragmented markets and frazzled customers.” —JILL KONRATH, bestselling author of SNAP Selling and Selling to Big Companies “Hits the nail on the head: social media efforts should put a face on the company and not focus on the tools.” —THOMAS HOEHN, Director, Interactive Marketing, Eastman Kodak Company “A must-read for anyone in marketing or technology.” —DARREN HERMAN, Chief Digital Media Officer, kirshenbaum bond senecal + partners “Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets.” —BRIAN SOLIS, author of Engage and founder of BrianSolis.com About microMARKETING Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Where does your brand fit in? In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks. You’ll find the answers to today’s toughest questions:How do I earn the attention of the right influencers and my core customers? How do I really build my brand one blog post, one video clip, or even one tweet at a time? How do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution?How do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter? When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches. It’s time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. microMARKETING will show you the way.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.