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Media and Culture: An Introduction to Mass Communication gives university students a more insightful perspective on how the mass media has evolved and developed throughout the years, and how these changes have affected the media culture that students are more familiar with today. Authors Richard Campbell, Christopher R. Martin, and Bettina Fabos...
Media and Culture: An Introduction to Mass Communication gives university students a more insightful perspective on how the mass media has evolved and developed throughout the years, and how these changes have affected the media culture that students are more familiar with today. Authors Richard Campbell, Christopher R. Martin, and Bettina Fabos successfully introduce the key concepts of mass communication, starting from its most basic definition as the study of how individuals relay information to a larger scale using film, television, radio, and publishing, and them explain to students how their lives have been affected by contemporary means of delivering information to the masses. Updated to become more relevant to today's ‘new media,' it discusses how the internet, email, blogging, mobile applications, and even video games have altered how individuals and organizations relay information to larger population segments. Communication expert Richard Campbell and his fellow authors, Christopher R. Martin and Bettina Fabos also relate mass media to evolving culture. The book (ISBN 9780312644659) explains how the latest media technologies influence social behavior, ethics, democracy, the economy, and the dissemination of information. Hot topics like freedom of expression and related issues such as censorship, libel, obscenity, and copyright infringement are likewise discussed thoroughly and supported by stories and real-life case studies. All in all, Media and Culture: An Introduction to Mass Communication is an intelligent and insightful textbook for students looking to someday become media practitioners and critics. It is also an excellent research material for those with special interest in media studies.
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