Marketing Research Method Foundations 7e by Gilbert A. Churchill | 9780030238161

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Marketing Research Method Foundations 7e
- ISBN: 9780030238161 / 0030238161
- Author(s):
  Gilbert A. Churchill, Gilbert A. Churchill Jr.
- Edition: 7th
- Binding: Hardcover Textbook
- Publisher: Harcourt Brace College Publishers
- Category:
  All Textbooks
  
  > Business & Investing
  
  > Marketing & Sales
  
  > Marketing
  
  > Research
Textbook Description:
OVERVIEW
This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.
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