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Marketing 2012 (with CengageNOW with eBook Printed Access Card)
by:William M. Pride, Ferrell
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing...
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 5/19/15*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 1/8/15 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
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