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Management of Electronic Media (with InfoTrac ) (Wadsworth Series in Broadcast and Production)
by:Alan B. Albarran
MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
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