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Management Information Systems (12th Edition) is one of the most comprehensive textbooks in this niche, and has remained widely adopted in business schools across the country. Renowned authors Kenneth C. Laudon and Carol Guercio Traver successfully provide an integrative reference dealing with information system applications and new technologies that...
Management Information Systems (12th Edition) is one of the most comprehensive textbooks in this niche, and has remained widely adopted in business schools across the country. Renowned authors Kenneth C. Laudon and Carol Guercio Traver successfully provide an integrative reference dealing with information system applications and new technologies that affect managerial decision-making and business models. Updated and revised for relevancy, Management Information Systems (12th Edition) - ISBN 9780132142854 tackles the networked enterprise, information technology infrastructures, key system applications for the digital age, and building and managing systems. Laudon and Traver explains the different information systems used in global businesses today, as well as global e-business and collaboration, information systems, and even ethical and social issues in information systems. They also discuss the latest available IT infrastructures as well as emerging technologies and information management approaches. Other topics covered in the book include telecommunications, the internet, and wireless technology, securing information systems, achieving operational excellence and customer intimacy, digital markets and digital goods, managing knowledge, and enhancing decision making. To encourage students to apply what they have learned, each chapter opens with compelling case studies; some also feature diagrams and photos to explain certain concepts. To assess learning progress, there are several questions and exercises provided. The book even has a ‘career resource' section for those who want to explore the possible career paths related to this field. This edition comes with links to interactive tools and other media supplements and continues to be one of the most sought after references for MIS courses.
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