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The expert team of Dhruv Grewal and Michael Levy join forces to present college and university students with an innovative resource available for purchase or rental in their textbook M: Marketing with Premium Content Access Card, ISBN 9780077386436. This text is strategically geared toward meeting the various needs of both the student and the instructor....
The expert team of Dhruv Grewal and Michael Levy join forces to present college and university students with an innovative resource available for purchase or rental in their textbook M: Marketing with Premium Content Access Card, ISBN 9780077386436. This text is strategically geared toward meeting the various needs of both the student and the instructor. Cost-effective and comprehendible in its delivery, this book is accompanied with a myriad of study resources, in both print and online forms, to help students effectively review for tests as well as apply concepts learned in the chapters. Instructors will appreciate the condensed format of the teachers' manuals and both audiences will benefit from the online gradable assignments which make projects more intriguing for students and automatically grade materials to support instructors. Dhruv Grewal and Michael Levy do a phenomenal job of organizing this text to cater to the needs of all its readers. The leading expert on the efforts behind M: Marketing with Premium Content Access Card is that of Dhruv Grewal. Receiving his doctoral degree from Virginia Tech, he currently serves as the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. Grewal is a highly decorated educator and writer receiving several awards including the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University, the 2005 Sherwin-Williams Distinguished Teaching Award, SMA, 2003 AMA Award for Innovative Excellence in Marketing Education, 1999 AMS Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He is also a seasoned writer with over 70 articles published in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science.
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