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Luxury vehicle: Marketing, Brand, Social status, Sedan, Coupé, Hatchback, Station wagon, Convertible, Minivan, Crossover (automobile), Sport utility vehicle, Luxury good, Veblen good
by:Miller, Frederic P.
Luxury vehicle is a marketing term for a vehicle that provides luxury ? pleasant or desirable features beyond strict necessity at increased expense (see: definition of luxury). The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand...
Luxury vehicle is a marketing term for a vehicle that provides luxury ? pleasant or desirable features beyond strict necessity at increased expense (see: definition of luxury). The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige?or any other discretionary feature or combination of features. A Duesenberg, "one of the greatest luxury cars" with custom body by Willoughby. Automobile manufactures market specific makes and models that are targeted at particular socio- economic classes, and thus "social status came to be associated more with a particular vehicle than ownership of a car per se." Therefore, automakers differentiate among their product lines in "collusion" with the car-buying public. While a high price is the most frequent factor, it is "styling, engineering, and even public opinion which cars had the highest and lowest status associated with them."
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