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Luxury vehicle: Marketing, Brand, Social status, Sedan, Coupé, Hatchback, Station wagon, Convertible, Minivan, Crossover (automobile), Sport utility vehicle, Luxury good, Veblen good
Luxury vehicle is a marketing term for a vehicle that provides luxury ? pleasant or desirable features beyond strict necessity at increased expense (see: definition of luxury). The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand...
Luxury vehicle is a marketing term for a vehicle that provides luxury ? pleasant or desirable features beyond strict necessity at increased expense (see: definition of luxury). The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige?or any other discretionary feature or combination of features. A Duesenberg, "one of the greatest luxury cars" with custom body by Willoughby. Automobile manufactures market specific makes and models that are targeted at particular socio- economic classes, and thus "social status came to be associated more with a particular vehicle than ownership of a car per se." Therefore, automakers differentiate among their product lines in "collusion" with the car-buying public. While a high price is the most frequent factor, it is "styling, engineering, and even public opinion which cars had the highest and lowest status associated with them."
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.