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Introduction to Mass Communication: Media Literacy and Culture
Introduction to Mass Communication: Media Literacy and Culture, ISBN 9780073526157 proves to be a useful resource for college and university students offered by Stanley Baran. This textbook challenges readers to be proactive media consumers while providing them with a deeper comprehension of the role that the media plays in molding and representing our...
Introduction to Mass Communication: Media Literacy and Culture, ISBN 9780073526157 proves to be a useful resource for college and university students offered by Stanley Baran. This textbook challenges readers to be proactive media consumers while providing them with a deeper comprehension of the role that the media plays in molding and representing our culture. Students also learn that audience members play just as important of a role in the mass communication process as the media producers, technologies, and industries. Stanley Baran received his Ph.D. in Communication research at the University of Massachusetts after earning his M.A. in journalism at Pennsylvania State University. Currently he teaches at Bryant University, where he is the founding chairman of that school's Communication Department. Baran's past faculty appointments have included 4 years at Cleveland State University and, eventually, the University of Texas where he led the Department of Radio-TV-Film's graduate program for 6 of his 9 years in Austin and won numerous teaching awards. Stanley Baran offers students thorough coverage of material in his textbook Introduction to Mass Communication: Media Literacy and Culture and organizes that information into four comprehensive sections and 15 chapters. This book begins with part 1 entitled 'Laying the Groundwork' with chapters devoted to mass communication, culture, and media literacy, convergence and the reshaping of mass communication. Part 2 offers students information on 'Media, Media Industries, and Media Audiences.' Chapters in this section focus on books, newspapers, magazines, film, radio, recording, and popular music, television, cable, and mobile video, video games, as well as the Internet and the World Wide Web. Part 3 delves into 'Supporting Industries' with attention paid to public relations and advertising. 'Mass-Mediated Culture in the Information Age' is the concluding section of this book found in part 4. These final chapters take a look at theories and effects of mass communication, media freedom, regulation, and ethics, and finally, global media.
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