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Unlike most eCommerce guides, this one offers business and IT managers step-by-step guidelines for becoming a powerhouse eBusiness, based on the experience of today's most successful eBusinesses, from eBay to L.L. Bean. Start with a complete briefing on the eCommerce revolution, and how its massive disruptions lead to both unprecedented risks and...
Unlike most eCommerce guides, this one offers business and IT managers step-by-step guidelines for becoming a powerhouse eBusiness, based on the experience of today's most successful eBusinesses, from eBay to L.L. Bean. Start with a complete briefing on the eCommerce revolution, and how its massive disruptions lead to both unprecedented risks and opportunities. Discover four key strategies for instant advantage in the online economy -- and learn how to reinvent your enterprise instead of simply refining it. Identify key tactics you can use right away -- and the key steps for implementing eCommerce now while you transform your organization for the long-term. Finally, review real-world case studies, including both new players and long-time "brick and mortar" players who have each discovered how to leverage their strengths on the Internet. For anyone involved in defining or planning eCommerce solutions, including executives, managers, site architects, application and network professionals, and consultants.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.