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Innovation Management in Global Networks: Challenge and Chance
by:Darkow, Inga Lena
Innovations today are the products of tomorrow this has to be the maxim of top management in order to successfully introduce innovative products and services to the market. This book examines innovation management from a network perspective. Several renowned authors from practice and scientific world alike consider different aspects of innovation...
Innovations today are the products of tomorrow this has to be the maxim of top management in order to successfully introduce innovative products and services to the market. This book examines innovation management from a network perspective. Several renowned authors from practice and scientific world alike consider different aspects of innovation management in the context of global networks. This will include the illustration of its challenges and chances as well as the development of promising strategies for innovation management in networks. Recommendations will be derived that help top management to utilise innovations for the sustainable development of the company. Among other aspects, the innovation process, innovation co-operation, personnel aspects as well as marketing issues and innovation tools will be discussed. This book has a clear focus on innovation in practice as many cases among various branches including the service sector are presented. Nevertheless, empirical results from selected studies will be illustrated that make this book even a valuable reading for scientific researchers of innovation management as well as interested students of this field.
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