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How to Market, Establish a Brand, and Sell Professional Services
From a one-page news release to a multi-page Web site, Alan Weiss' new book gives solo consultants and small consulting firms the insights, the strategies and the proven techniques for using the media to grow their businesses and make them more profitable -- on a limited budget. Alan provides hundreds of practical, proven tips on how to more...
From a one-page news release to a multi-page Web site, Alan Weiss' new book gives solo consultants and small consulting firms the insights, the strategies and the proven techniques for using the media to grow their businesses and make them more profitable -- on a limited budget. Alan provides hundreds of practical, proven tips on how to more effectively exploit a wide range of free and low-cost media and "guerilla" promotion opportunities including writing articles, speaking to groups, publishing a newsletter, doing pro bono work, power networking, e-mail marketing, winning Web site and much more. You'll learn insider tricks for getting the most from a speaking engagement...how to deliver a "killer" TV or radio interview...design a brochure...and maximize the effects of referrals, alliances and word of mouth. Here are the kind of "real-world" tips that cost so little yet do so much to put you or your small consulting firm on a solid path to profit. 186pp/2000/1 paperback book & CD
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