We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental at any time – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
* Free shipping excludes HI, AK and PR.
Campbell & lewis Publishers
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
In Hillstrom s Multichannel Forensics, Kevin Hillstrom offers CEOs and business leaders a framework for bridging the gap between multichannel marketing strategy and tactics. By illustrating the complex relationship between customers, advertising, products, brands and channels, Kevin is able to help the executive see how customers migrate from prospect to...
In Hillstrom s Multichannel Forensics, Kevin Hillstrom offers CEOs and business leaders a framework for bridging the gap between multichannel marketing strategy and tactics. By illustrating the complex relationship between customers, advertising, products, brands and channels, Kevin is able to help the executive see how customers migrate from prospect to first-time buyer status to loyal brand advocates. The techniques in this book illustrate the most productive paths that customers take, resulting in increased sales and profit. Armed with these breakthrough techniques, the CEO or business leader knows where to invest scarce marketing resources to maximize return on investment in a multichannel retailing environment. The business world was easier to manage, back in 1990. Retailers and catalogers had limited systems that housed customer data. By using canned reports produced by the data processing staff, leaders learned how various products sold, how each catalog drop performed, and how various customer segments spent money. With limited reports, and few marketing options, the executive made decisions based on intuition, tribal knowledge, and canned reports.Today s multichannel retailing world changed how executives manage online, catalog, or retail business models. Seemingly overnight, the online channel provided numerous ways for customers to interact with businesses. Ecommerce, email, search, portals, affiliates, blogs, and countless other technologies overwhelm today s CEO.The overwhelming proliferation of channels, and shorter analyze, plan, execute cycles can be confusing to today s multichannel business leader. Too often, senior managers are asked to develop business strategy, but are given an overwhelming amount of performance data that does not help them develop effective business strategies.Now, Kevin Hillstrom has finally put it all together, made it clear, and shows you exactly how customers migrate through the buying relationship and which ones you should focus on for improved profitability.
Out of Stock
We're fresh out of that one today.
So sorry. Try back another time as our inventory fluctuates daily.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.