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Great From The Start: How Conscious Corporations Attract Success
by:John B Montgomery
"Great From the Start" suggests how to build corporations that answer the fundamental philosophical question never answered by the Founding Fathers: What are the rights and moral responsibilities of our corporations? This question is especially pressing in an interdependent global economic system dominated by multinational corporations. Great from the...
"Great From the Start" suggests how to build corporations that answer the fundamental philosophical question never answered by the Founding Fathers: What are the rights and moral responsibilities of our corporations? This question is especially pressing in an interdependent global economic system dominated by multinational corporations. Great from the Start applies the business secrets of Silicon Valley to show you how build companies that awaken a planetary conscience that protects not only their shareholders but also society and the environment. Such corporations are also conscious and designed to attract success in an interdependent economy. Why conscious?* First, to thrive, a corporation must be awake to make conscious decisions with inspired people who are united by a common purpose and shared values.* Second, a corporation must be aware of all of its stakeholders’ needs and the complexities of today’s world. Without this awareness, the prevailing concept of the corporation existing solely to maximize profit for shareholders will limit its success.* Finally, because the law endows it with many of the rights of personhood, a corporation must be conscious to act appropriately as a responsible global citizen.
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