We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental at any time – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
LexisNexis / National Institute for Trial Advocacy
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Facts Can't Speak for Themselves: Reveal the Stories that Give Facts their Meaning
Legal decision makers construct their own case story version when judging a case. In fact, they reauthor their own version of the case story presented to them several times before arriving at the one they use to decide the case. Their individual stories influence the verdict as much as individual backgrounds and beliefs, or the attorney’s case...
Legal decision makers construct their own case story version when judging a case. In fact, they reauthor their own version of the case story presented to them several times before arriving at the one they use to decide the case. Their individual stories influence the verdict as much as individual backgrounds and beliefs, or the attorney’s case presentation in court. This groundbreaking book offers straightforward steps for trial professionals to identify and use these stories to refine the most compelling presentation for listeners to judge. Learn: * how and why legal decision makers construct their own case stories and use them to decide a case * the importance of crafting and communicating a case to decision makers as a story and why it can be the most direct and influential way to address decision makers * which focus groups best reveal the range of stories versions listeners can build from your case * how to run voir dire like focus groups and focus groups like voir dire * why you should never ask focus group members which side in a case they like * why you should think twice before ever again asking a “why” question in voir dire or focus groups * how to take full advantage of the only four channels available to deliver any legal case Sample Chapter Contents * The “Problem” with Focus Groups * Packaging the Facts: Theme, Scope, Point-of-View, and Sequence * The Process of Story Growth * Decision Making Biases or Heuristics * Hot Topics and “Silver Bullets” * Theme and Story Elements * Three sample opening statement sections * Appendix includes printable focus group polling forms
Out of Stock
We're fresh out of that one today.
So sorry. Try back another time as our inventory fluctuates daily.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.