We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental at any time – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Exhibitors' Perceptions of Trade Shows: A Study of the Mauritian Textile Industry
by:Rooma R. Ramsaran-Fowdar
Although trade shows constitute a major portion of the marketing mix in the industrial market place, very little has been researched on their function in industrial marketing. This study assessed the role of trade shows in the communication mix of textile companies, the extent to which firms engaged in pre-show, show and post- show activities, and...
Although trade shows constitute a major portion of the marketing mix in the industrial market place, very little has been researched on their function in industrial marketing. This study assessed the role of trade shows in the communication mix of textile companies, the extent to which firms engaged in pre-show, show and post- show activities, and exhibitor's opinions on the organisation of trade shows. Data were collected through a structured questionnaire using face-to- face interviews. Exhibitors listed several advantages for trade show participation including the identification of new customers and the enhancement of company image and goodwill. Disadvantages included the high costs and the difficulty of quantifying results from trade shows that made executives uneasy about the large expenditures. Findings also revealed that the size of the firm did not influence objective-setting and the extent to which firms engaged in trade show activities. Overall, exhibitors need to take a market-orientated approach to their exhibition activities.
Out of Stock
We're fresh out of that one today.
So sorry. Try back another time as our inventory fluctuates daily.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.