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Everyone Sells: The ReadyAimSell 10-Step System for Successful Selling
by:Brian Azar, Brad Fenton
Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and mental barriers as they learn how to work with clients and manage their own careers. Everyone Sells offers exercises, scenarios, and techniques that will help salespeople rise to the top of their...
Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and mental barriers as they learn how to work with clients and manage their own careers. Everyone Sells offers exercises, scenarios, and techniques that will help salespeople rise to the top of their profession. Readers will learn: * Why it's important to concentrate more on "why people buy," than "how to sell" * How to take the pressure off during a sales call, and why you should never begin a sales call with a presentation * And how to use the author's foolproof method for establishing trust and communicating with prospects Along the way, readers will uncover information about themselves that will help them fine-tune the techniques and incorporate them into their current sales practices. In the end, the reader will have everything necessary to become a master of the art of salesmanship.
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