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The dynamic writing duo of Bruce R. Barringer and Duane Ireland join forces to provide university and college students with an introductory resource in their textbook Entrepreneurship: Successfully Launching New Ventures (3rd Edition), ISBN 9780136083535. This text is designed for readers with an interest in taking on an entrepreneurial venture in today's...
The dynamic writing duo of Bruce R. Barringer and Duane Ireland join forces to provide university and college students with an introductory resource in their textbook Entrepreneurship: Successfully Launching New Ventures (3rd Edition), ISBN 9780136083535. This text is designed for readers with an interest in taking on an entrepreneurial venture in today's market and economy. This book guides users through the process of entrepreneurial success as well as provides them with step-by-step instructions for overall effectiveness in the arena. Bruce R. Barringer and Duane Ireland strategically organize the concepts of Entrepreneurship: Successfully Launching New Ventures (3rd Edition) across 15 comprehensive chapters. Chapter 1 begins this text with an 'Introduction to Entrepreneurship' followed by chapter 2 providing strategies for 'Recognizing Opportunities and Generating Ideas.' Chapter 3 presents information on 'Feasibility Analysis' while chapter 4 discusses the ins and outs of 'Industry and Competitor Analysis.' 'Developing an Effective Business Model' is the focus of chapter 5 followed by 'Building a New Venture Team' explored in chapter 6 and 'Assessing a New Ventures' Financial Strength and Viability' in chapter 7. Chapter 8 provides students with strategies for 'Preparing the Proper Ethical and Legal Foundation' while chapter 9 delves into 'Writing a Business Plan' and chapter 10 investigates 'Getting Financing or Funding.' Chapter 11 explores 'Unique Marketing Issues' followed by chapter 12 discussing 'The Importance of Intellectual Property' and chapter 13 examining strategies surrounding 'Preparing for and Evaluating the Challenges of Growth.' Chapter 14 tackles 'Strategies for Firm Growth' with this book concluding in chapter 15 with a look at 'Franchising.'
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